Social Media Marketing
Professional Diploma
Degree/Certificate: Digital Marketing Certificate – Social Media Marketing
Duration: 2–3 months (short program) / 4–6 months (extended program)
Total Credits: 12–20 credits (short program) / ~50 credits (extended program), depending on depth and learning hours
You will gain the strategic insight and entrepreneurial skills necessary to recognize opportunities, create sustainable business models, and execute socially responsible strategies that foster growth and impact, preparing you to lead, adapt, and make a meaningful contribution in the dynamic field of sustainable and social entrepreneurship.
- 2–3 months / Online
- September, February
Overview
The Professional Digital Marketing Certificate – Social Media Marketing Focus equips learners with the knowledge and skills to plan, execute, and optimize social media campaigns across major platforms such as Facebook, Instagram, LinkedIn, TikTok, and Twitter. The program emphasizes content strategy, audience engagement, paid advertising, analytics, and performance measurement, preparing participants to drive meaningful results and enhance brand presence in the digital space.
Program Duration & Credits
- Short Program: 2–3 months | 12–20 credits
- Extended Program: 4–6 months | ~50 credits (depending on learning hours)
Career Opportunities
Social Media Manager
Digital Marketing Specialist
Content Marketing Strategist
Paid Social Media Campaign Manager
Community Manager
Brand & Engagement Strategist
Program Learning Outcomes
Develop and implement effective social media strategies aligned with business objectives.
Create engaging content optimized for various social media platforms.
Plan, launch, and manage paid social media campaigns with measurable ROI.
Analyze and interpret social media metrics to guide marketing decisions.
Utilize tools such as Meta Business Suite, LinkedIn Campaign Manager, and analytics platforms.
Optimize campaigns for audience engagement, growth, and conversion.
Integrate social media marketing into broader digital marketing strategies for maximum impact.
Programme
Modules / Courses
Modules / Courses
| Course Title | Course Code | Credits |
|---|---|---|
| Introduction to Social Media Marketing | SMM101 | 3 |
| Content Creation & Platform Strategy | SMM102 | 3 |
| Paid Social Media Advertising & Campaigns | SMM103 | 3 |
| Analytics & Performance Measurement | SMM104 | 2–4 |
| Capstone Project / Campaign Implementation | SMM105 | 2–4 |
Total Credits – Short Program: 12–20
Total Credits – Extended Program: ~50
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.