SEO & SEM
Degree/Certificate: Digital Marketing Certificate – SEO & SEM Focus
Duration: 2–3 months (short program) / 4–6 months (extended program)
Total Credits: 12–20 credits (short program) / ~50 credits (extended program), depending on depth and learning hours
You will gain the strategic insight and entrepreneurial skills necessary to recognize opportunities, create sustainable business models, and execute socially responsible strategies that foster growth and impact, preparing you to lead, adapt, and make a meaningful contribution in the dynamic field of sustainable and social entrepreneurship.
- 2–3 months / Online
- September, February
Overview
The SEO & SEM Professional Digital Marketing Certificate is a short, intensive program designed to equip learners with the skills needed to plan, execute, and optimize search engine marketing campaigns. The program covers both organic (SEO) and paid search (SEM/PPC) strategies, analytics, and tools used by industry professionals. Participants will gain practical experience in keyword research, on-page and off-page optimization, paid advertising campaigns, conversion tracking, and performance analysis, preparing them to drive measurable results in digital marketing roles.
Program Duration & Credits
- Short Program: 2–3 months | 12–14 credits
- Extended Program: 4–6 months | 16–20 credits
Career Opportunities
Digital Marketing Specialist
SEO Analyst / SEM Analyst
Paid Media Strategist
PPC Campaign Manager
Content & Performance Marketing Manager
Marketing Consultant
Program Learning Outcomes
Optimize website content, structure, and performance for search engines using SEO best practices.
Design, implement, and manage SEM/PPC campaigns across platforms like Google Ads and Bing Ads.
Conduct keyword research, competitor analysis, and audience targeting to maximize campaign ROI.
Analyze digital marketing data using analytics tools to inform decision-making.
Integrate SEO and SEM strategies into comprehensive digital marketing plans.
Utilize industry-standard tools such as SEMrush, Ahrefs, Google Analytics, and Google Ads Editor.
Evaluate and optimize campaigns for conversions, engagement, and cost-effectiveness.
Programme
Modules / Courses
Modules / Courses
| Course Title | Course Code | Credits |
|---|---|---|
| Introduction to Digital Marketing | DM101 | 3 |
| SEO Fundamentals & Keyword Research | DM102 | 3 |
| Search Engine Marketing (SEM) Basics | DM103 | 3 |
| Advanced SEO & SEM Strategies (Optional for Extended Program) | DM104 | 2–4 |
| Capstone Project / Campaign Implementation | DM105 | 2–4 |
Total Credits – Short Program: 12–14
Total Credits – Extended Program: 16–20
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.