Product Development
Bachelor of Business Administration (BBA) – Product Development
Degree: Bachelor of Business Administration (BBA) – Product Development
Major: Product Design and Market Innovation
Duration: 4 years (8 semesters)
Total Credits: 120 (approximately 33 credits per semester)
You’ll gain the strategic thinking and creative problem-solving skills needed to design, test, and launch innovative products that meet real-world needs preparing you to turn insights into impact and shape the future of markets, industries, and customer experiences.
- 4 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
At EIBI University, the BBA in Product Development equips students with the creative, analytical, and strategic skills needed to bring ideas to life from concept to market. You’ll explore every stage of the product lifecycle, learning how to research consumer needs, design innovative solutions, manage production processes, and successfully launch products in competitive global markets.
Combining business strategy, design thinking, and market analysis, this program prepares you to create products that not only perform but inspire. You’ll graduate ready to shape industries, lead development teams, and drive innovation that responds to both business goals and human needs.
Career Opportunities
Graduates from this program pursue careers in product management, innovation strategy, brand development, market research, UX design, supply chain management, and business consulting. Many also work as entrepreneurs, launching new products or startups that redefine industries and improve everyday life.
Program Learning Outcomes
Understand the full product lifecycle — from idea generation and market research to design, testing, and commercialization.
Develop analytical and creative skills to identify customer needs and transform insights into market-ready innovations.
Apply business, design, and technological principles to manage product strategy, pricing, and positioning in competitive environments.
Demonstrate leadership and collaboration skills in cross-functional teams focused on innovation and sustainable growth.
Integrate ethical and sustainable practices in product development to create long-term value for customers, companies, and communities.
Programme
🎓 Year 1: Foundations of Product Design & Business
Year 1: Foundations of Product Development
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Introduction to Product Development | PDV101 | 3 |
| Design Thinking Fundamentals | DES102 | 3 |
| Principles of Management | MGT103 | 3 |
| Business Communication | COM104 | 3 |
| Introduction to Marketing | MKT105 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Product Ideation & Concept Development | PDV106 | 3 |
| Introduction to Entrepreneurship | ENT107 | 3 |
| Financial Accounting | ACC108 | 3 |
| Digital Tools for Product Designers | ICT109 | 3 |
| Microeconomics for Business | ECO110 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 1: 30
🎓 Year 2 : Design, Production & Market Fit
Year 2: Design Thinking & Product Strategy
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Advanced Design Thinking | DES201 | 3 |
| Consumer Research & Insight Generation | MKT202 | 3 |
| Product Strategy & Positioning | PDV203 | 3 |
| Operations & Supply Chain Fundamentals | OPS204 | 3 |
| Business Analytics for Product Managers | BAN205 | 3 |
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Product Design & Prototyping | PDV206 | 3 |
| Entrepreneurial Finance | FIN207 | 3 |
| Project Management & Agile Methodologies | MGT208 | 3 |
| Digital Marketing & Product Launch | MKT209 | 3 |
| Macroeconomics for Business | ECO210 | 3 |
🎓 Year 3 : Product Strategy & Innovation
Year 3: Product Design, Testing & Management
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Advanced Product Design | PDV301 | 3 |
| User Experience & Usability Testing | UX302 | 3 |
| Data Analytics for Product Decisions | BAN303 | 3 |
| Sustainability in Product Design | SUS304 | 3 |
| Leadership & Team Dynamics | MGT305 | 3 |
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Product Lifecycle & Portfolio Management | PDV306 | 3 |
| Innovation Management & Disruption | INN307 | 3 |
| Global Business Strategy | BUS308 | 3 |
| Negotiation & Business Communication | COM309 | 3 |
| Internship / Field Project | EXP310 | 3 |
🎓 Year 4 : Capstone & Professional Practice
Year 4: Strategic Product Leadership & Capstone
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Strategic Product Management | PDV401 | 3 |
| Ethics & Corporate Governance | ETH402 | 3 |
| Emerging Technologies in Product Design | TEC403 | 3 |
| Innovation Policy & Global Markets | INN404 | 3 |
| Business Law & Intellectual Property | LAW405 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Capstone Project: Product Launch Simulation | CAP406 | 6 |
| Leadership & Change Management | MGT407 | 3 |
| Global Product Innovation | PDV408 | 3 |
| Strategic Decision Making | BUS409 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 4: 30
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.