Marketing Strategy
Bachelor of Business Administration (BBA) – Marketing Strategy
Degree: Bachelor of Business Administration (BBA) – Marketing Strategy
Major: Marketing Strategy
Duration: 4 years (8 semesters)
Total Credits: 125 (approximately 33 credits per semester)
You’ll develop the strategic thinking and analytical skills needed to design and execute effective marketing initiatives across diverse markets preparing you to innovate, make data-driven decisions, and create meaningful impact in the dynamic world of marketing strategy.
- 4 Years / Onsite
- Intakes: September, February
Overview
Marketing Strategy explores how businesses plan, execute, and evaluate marketing initiatives to achieve competitive advantage across markets. At EIBI University, we examine the many ways that strategic decisions can influence consumer behavior, shape markets, drive growth, and define brand positioning in an ever-changing business landscape.
Students analyze, critique, and discuss real-world marketing strategies from multiple angles, including target audience, messaging, competitive positioning, performance metrics, and ethical considerations. They then design and present their own marketing plans, applying strategic thinking to practical scenarios.
Career Opportunities
Our graduates work and intern in a wide range of roles across dynamic fields marketing strategy, brand management, digital analytics, campaign planning, market research, product development, consulting, and technology. Some graduates launch their own ventures or startups, while others pursue advanced studies in marketing, business administration, strategic management, or related disciplines.
Program Learning Outcomes
Understand how marketing strategies influence consumer decisions, shape brand perception, and drive growth in both local and global markets, while recognizing the role of culture, technology, and market dynamics in these processes.
Apply a range of analytical, research, and creative tools to assess marketing campaigns, interpret data, develop insights, and craft actionable strategies across digital and traditional channels.
Recognize the ethical, social, and business challenges inherent in marketing practice and use this understanding to design innovative, responsible, and results-driven strategies that create lasting value for organizations and communities.
Programme
🎓 Year 1 – Foundation Courses
Year 1: Foundation Courses
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Principles of Marketing | MKT101 | 3 |
| Introduction to Business | BUS102 | 3 |
| Business Administration | BAD103 | 3 |
| Accounting & Finance Basics | ACC104 | 3 |
| Quantitative Methods I | MTH105 | 3 |
| Academic Writing & Research | ENG106 | 3 |
Total Credits – Semester 1: 18
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Consumer Behavior | MKT107 | 3 |
| Macroeconomics | ECO108 | 3 |
| Principles of Accounting | ACC109 | 3 |
| Information Systems for Business | INF110 | 3 |
| Quantitative Methods II | MTH111 | 3 |
Total Credits – Semester 2: 15
Total Credits for Year 1: 33
🎓 Year 2 – Core Business Courses
Year 2: Core Business Courses
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Corporate Finance | FIN201 | 3 |
| Business Ethics | ETH202 | 3 |
| Marketing Management | MKT203 | 3 |
| Management Principles | MGT204 | 3 |
| Financial Accounting II | ACC205 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Strategic Management | MGT206 | 3 |
| Operations Management | OPS207 | 3 |
| Managerial Economics | ECO208 | 3 |
| Marketing Research | MKT209 | 3 |
| Business Law | LAW210 | 3 |
Total Credits – Semester 2: 15
Total Credits for Year 2: 30
🎓 Year 3 –Specialized Business Courses
Year 3: Specialized Business Courses
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| International Marketing | MKT301 | 3 |
| Digital Marketing | MKT302 | 3 |
| Innovation & Entrepreneurship | ENT303 | 3 |
| Business Analytics | BAN304 | 3 |
| Corporate Strategy | STR305 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Project Management | PM306 | 3 |
| E-commerce Strategies | DIG307 | 3 |
| Financial Management | FIN308 | 3 |
| Leadership & Organizational Behavior | MGT309 | 3 |
| Entrepreneurial Finance | FIN310 | 3 |
Total Credits – Semester 2: 15
Total Credits for Year 3: 30
🎓 Year 4 – Capstone & Electives
Year 4: Capstone & Electives
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Capstone Project I | CAP401 | 4 |
| Strategic Marketing Elective | MKT402 | 3 |
| Digital Business Elective | DIG403 | 3 |
| International Finance | FIN404 | 3 |
| Business Analytics II | BAN405 | 3 |
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Capstone Project II | CAP406 | 4 |
| Marketing Strategy Elective | MKT407 | 3 |
| Entrepreneurship & Innovation Elective | ENT408 | 3 |
| Digital Marketing Capstone | DIG409 | 3 |
| Leadership Elective | MGT410 | 3 |
Total Credits for Year 4: 32
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.