Marketing Analytics
Professional Diploma
Degree/Certificate: Digital Marketing Certificate – Marketing Analytics
Duration: 2–3 months (short program) / 4–6 months (extended program)
Total Credits: 12–20 credits (short program) / ~50 credits (extended program), depending on depth and learning hours
You will gain the strategic insight and entrepreneurial skills necessary to recognize opportunities, create sustainable business models, and execute socially responsible strategies that foster growth and impact, preparing you to lead, adapt, and make a meaningful contribution in the dynamic field of sustainable and social entrepreneurship.
- 2–3 months / Online
- September, February
Overview
The Professional Digital Marketing Certificate – Marketing Analytics Focus is designed to equip learners with the skills to collect, analyze, and interpret digital marketing data to drive informed business decisions. The program covers web analytics, customer behavior analysis, campaign performance measurement, predictive modeling, and reporting tools. Participants will gain practical experience in leveraging data to optimize marketing strategies and maximize ROI.
Program Duration & Credits
- Short Program: 2–3 months | 12–20 credits
- Extended Program: 4–6 months | ~50 credits (depending on learning hours)
Career Opportunities
Digital Marketing Analyst
Marketing Data Analyst
Business Intelligence Specialist
Customer Insights Analyst
Marketing Operations Manager
Campaign Performance Analyst
Program Learning Outcomes
Collect, organize, and analyze marketing data from multiple digital channels.
Measure and evaluate the performance of digital marketing campaigns.
Apply statistical and analytical tools to interpret customer behavior and trends.
Generate actionable insights to improve marketing strategy and ROI.
Use tools such as Google Analytics, Google Data Studio, Excel, and other analytics platforms.
Develop dashboards and reports for internal stakeholders.
Integrate analytics insights into broader marketing and business decision-making processes.
Programme
Modules / Courses
Modules / Courses
| Course Title | Course Code | Credits |
|---|---|---|
| Introduction to Marketing Analytics | MA101 | 3 |
| Data Collection & Customer Insights | MA102 | 3 |
| Campaign Performance Measurement | MA103 | 3 |
| Predictive Analytics & Reporting (Optional for Extended Program) | MA104 | 2–4 |
| Capstone Project / Analytics Implementation | MA105 | 2–4 |
Total Credits – Short Program: 12–20
Total Credits – Extended Program: ~50
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.