Digital Business Foundations
Bachelor of Business Administration (BBA) – Digital Business Foundations
Degree: Bachelor of Business Administration (BBA) – Digital Business Foundations
Major: Digital Business Foundations
Duration: 4 years (8 semesters)
Total Credits: 120 (approximately 33 credits per semester)
You will build the financial insight and strategic thinking needed to evaluate digital business opportunities, craft sustainable funding models, and develop innovative financial strategies that drive growth, preparing you to lead, adapt, and make a significant impact in the fast-evolving digital business landscape.
- 4 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
At EIBI University, the BBA in Digital Business Foundations develops students’ financial understanding, strategic thinking, and analytical skills to support and grow digital ventures. The program blends digital business strategy, entrepreneurship, and investment principles to prepare future leaders who can navigate both the investor’s perspective and the entrepreneur’s journey.
Students learn to evaluate digital business models, analyze performance metrics, manage risks, and design funding strategies that drive innovation and growth. By graduation, they will be ready to make informed decisions and contribute to the success of startups, scale-ups, and digital enterprises.
Career Opportunities
Graduates can pursue careers in digital venture capital, fintech, investment management, financial consulting, corporate strategy, and entrepreneurship. Many also go on to launch or support digital startups, manage investment portfolios, or collaborate with innovation hubs and business incubators that focus on emerging digital ventures.
Program Learning Outcomes
Gain a strong understanding of digital venture funding, startup financing, and investment decision-making.
Use financial analysis and valuation techniques to evaluate the potential and sustainability of digital business models.
Create strategic funding plans that align innovation, risk, and return for both emerging and established digital ventures.
Develop leadership and negotiation abilities to manage investor relationships and financial collaborations.
Learn the ethical and regulatory standards that guide digital business financing and encourage responsible investment practices.
Programme
🎓 Year 1: Foundations of Digital Business
Year 1: Foundations of Digital Business
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Introduction to Digital Business | DB101 | 3 |
| Principles of Management | MGT102 | 3 |
| Business Communication | COM103 | 3 |
| Microeconomics for Business | ECO104 | 3 |
| Introduction to Marketing | MKT105 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Fundamentals of Accounting | ACC106 | 3 |
| Entrepreneurship & Innovation | ENT107 | 3 |
| Digital Tools & Technologies | ICT108 | 3 |
| Business Mathematics | MTH109 | 3 |
| Macroeconomics for Managers | ECO110 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 1: 30
🎓 Year 2: Core Digital Business & Analytics
Year 2: Core Digital Business & Analytics
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Corporate Finance for Digital Business | FIN201 | 3 |
| Data Analytics & Business Intelligence | ICT202 | 3 |
| Marketing in the Digital Era | MKT203 | 3 |
| Financial Modelling for Business | FIN204 | 3 |
| Entrepreneurial Mindset & Innovation | ENT205 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Digital Business Law & Ethics | LAW206 | 3 |
| E-Commerce & Online Business Models | DB207 | 3 |
| Business Process Digitalization | ICT208 | 3 |
| Business Analytics & Decision Making | ICT209 | 3 |
| Macroeconomics for Digital Markets | ECO210 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 2: 30
🎓 Year 3: Digital Strategy & Innovation
Year 3: Digital Strategy & Innovation
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Advanced Digital Marketing | MKT301 | 3 |
| Data Analytics for Digital Business | ICT302 | 3 |
| Digital Business Models & Platforms | DB303 | 3 |
| Financial Management for Digital Enterprises | FIN304 | 3 |
| Innovation & Entrepreneurship | ENT305 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| User Experience & Interface Design | DB306 | 3 |
| E-Commerce Strategy & Analytics | DB307 | 3 |
| Digital Business Security & Ethics | LAW308 | 3 |
| Digital Project Management | PM309 | 3 |
| Business Analytics Capstone I | CAP310 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 3: 30
🎓 Year 4: Capstone & Strategic Investment Projects
Year 4: Capstone & Strategic Digital Leadership
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Digital Transformation Strategy | DB401 | 3 |
| Leadership in Digital Organizations | MGT402 | 3 |
| Advanced Digital Analytics | ICT403 | 3 |
| Digital Business Strategy Simulation | SIM404 | 3 |
| Capstone Project I | CAP405 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Capstone Project II | CAP406 | 3 |
| Digital Innovation & Emerging Technologies | DB407 | 3 |
| Strategic E-Business Management | DB408 | 3 |
| Digital Business Consulting & Analytics | CONS409 | 3 |
| Strategic Digital Leadership Simulation | SIM410 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 4: 30
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.