Corporate Communication

Bachelor of Business Administration (BBA)

 Minor in Corporate Communication
Duration: Completed within the 4-year BBA program
Total Credits: 21 (around 12 credits per semester)

You’ll gain the strategic perspective and communication expertise to craft impactful messages, shape organizational narratives, and build communication strategies that enhance business performance  preparing you to lead, influence, and create meaningful connections in the fast-evolving field of corporate communication and stakeholder relations.

Overview

At EIBI University, the Minor in Corporate Communication provides students with foundational knowledge and practical skills in strategic communication, public relations, and organizational engagement. This program complements any major by enhancing students’ ability to communicate effectively, manage brand reputation, and build strong stakeholder relationships.

Through applied learning, students develop the confidence to craft clear messages, support leadership communication, and contribute to cohesive organizational strategies. By completion, graduates are prepared to apply strong communication principles across diverse business and professional settings.

Career Opportunities

Graduates with a Minor in Corporate Communication can pursue roles in corporate communication, public relations, brand management, internal communications, and stakeholder engagement. The program also prepares students to support or lead communication strategies within organizations, manage media relations, and contribute to initiatives in startups, innovation hubs, and business incubators that value strong, strategic communication skills.

Program Learning Outcomes

Gain a solid foundation in strategic communication, organizational messaging, and stakeholder engagement principles.

Apply analytical and planning tools to assess communication effectiveness and its influence on organizational success.

Design strategic communication plans that align audience insights with business objectives and brand positioning.

Develop leadership, teamwork, and negotiation skills to effectively manage internal communication teams and external partnerships.

Understand the ethical, cultural, and regulatory frameworks that promote integrity and responsibility in corporate communication and public relations.

Programme

🎓Year 1: Foundations of Corporate Communication

Year 1: Foundations of Corporate Communication

Semester 1

Course TitleCourse CodeCredits
Introduction to Corporate CommunicationCC1013
Business Writing & CommunicationCC1023

Total Credits – Semester 1: 6

Semester 2

Course TitleCourse CodeCredits
Media & Public RelationsCC2013
Corporate Communication EthicsCC2023

Total Credits – Semester 2: 6
Total Credits – Year 1: 12

Year 2: Advanced Communication & Capstone

Semester 1

Course TitleCourse CodeCredits
Organizational Communication StrategiesCC3013
Crisis Communication ManagementCC3023

Total Credits – Semester 1: 6

Semester 2

Course TitleCourse CodeCredits
Corporate Communication Capstone ProjectCAP4013

Total Credits – Semester 2: 3
Total Credits – Year 2: 9

Total Credits – Minor Program: 21

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Contact us

Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

After you submit your application, an admissions representative will contact you and will help you to complete the process.

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

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