Content Strategy
Professional Diploma
Degree/Certificate: Digital Marketing Certificate – Content Strategy
Duration: 2–3 months (short program) / 4–6 months (extended program)
Total Credits: 12–20 credits (short program) / ~50 credits (extended program), depending on depth and learning hours
You will gain the strategic insight and entrepreneurial skills necessary to recognize opportunities, create sustainable business models, and execute socially responsible strategies that foster growth and impact, preparing you to lead, adapt, and make a meaningful contribution in the dynamic field of sustainable and social entrepreneurship.
- 2–3 months / Online
- September, February
Overview
he Professional Digital Marketing Certificate – Content Strategy Focus is designed to equip learners with the skills to plan, create, and manage compelling content across digital channels. The program covers content marketing frameworks, audience segmentation, storytelling, SEO integration, content distribution, and performance measurement. Participants will learn to develop strategic content that engages audiences, strengthens brand presence, and drives business objectives.
Program Duration & Credits
- Short Program: 2–3 months | 12–20 credits
- Extended Program: 4–6 months | ~50 credits (depending on learning hours)
Career Opportunities
Content Marketing Specialist
Digital Marketing Strategist
Copywriter / Content Creator
Brand Storytelling Manager
Content Strategist
Marketing Communications Manager
Program Learning Outcomes
Develop and implement a comprehensive content strategy aligned with business goals.
Create engaging, high-quality content optimized for digital platforms and SEO.
Conduct audience research and segmentation to tailor content effectively.
Plan, manage, and distribute content across multiple channels, including blogs, social media, and email.
Measure content performance using analytics tools to inform strategy adjustments.
Integrate storytelling and brand messaging into marketing campaigns.
Optimize content initiatives for audience engagement, conversion, and long-term impact.
Programme
Modules / Courses
Modules / Courses
| Course Title | Course Code | Credits |
|---|---|---|
| Introduction to Social Media Marketing | SMM101 | 3 |
| Content Creation & Platform Strategy | SMM102 | 3 |
| Paid Social Media Advertising & Campaigns | SMM103 | 3 |
| Analytics & Performance Measurement (Optional for Extended Program) | SMM104 | 2–4 |
| Capstone Project / Campaign Implementation | SMM105 | 2–4 |
Total Credits – Short Program: 12–20
Total Credits – Extended Program: ~50
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.