Business Planning
Bachelor of Business Administration (BBA) – Business Planning
Degree: Bachelor of Business Administration (BBA) – Business Planning
Major: Strategic Business Planning and Development
Duration: 4 years (8 semesters)
Total Credits: 120 (approximately 33 credits per semester)
You’ll build the strategic insight and entrepreneurial mindset needed to evaluate opportunities, design effective business models, and create innovative plans that drive sustainable growth preparing you to lead, adapt, and make a meaningful impact in the world of business planning and strategy.
- 4 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
At EIBI University, the BBA in Business Planning prepares future leaders to design, implement, and manage business strategies that drive sustainable success. This program blends analytical thinking with creative foresight, helping students master the art of planning from market analysis and financial forecasting to operational execution and growth strategy.
You’ll learn how to evaluate opportunities, anticipate challenges, and build strong, adaptive business plans that align with organizational goals in a dynamic global marketplace. Graduates emerge as strategic thinkers ready to shape the future of enterprises and startups alike.
Career Opportunities
Graduates from the Business Planning program find opportunities in strategic management, corporate planning, business consulting, entrepreneurship, operations management, and project coordination. Some go on to launch their own ventures, while others work within multinational corporations, NGOs, or innovation-driven startups.
Program Learning Outcomes
Develop a comprehensive understanding of business planning processes, including strategy formulation, risk management, and performance analysis.
Apply critical and creative thinking to design actionable business models and growth strategies across diverse industries.
Use analytical tools and forecasting techniques to evaluate financial performance, market potential, and organizational sustainability.
Demonstrate leadership and collaboration skills in managing projects and communicating strategic plans effectively.
Integrate ethical and sustainable principles into business decision-making to create long-term value and responsible enterprise growth.
Programme
🎓 Year 1 – Foundations of Business Planning
Year 1: Foundations of Business Planning
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Introduction to Business Planning | BP101 | 3 |
| Principles of Management | MGT102 | 3 |
| Microeconomics for Business | ECO103 | 3 |
| Business Communication | COM104 | 3 |
| Introduction to Marketing | MKT105 | 3 |
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Fundamentals of Financial Accounting | ACC106 | 3 |
| Entrepreneurship and Innovation | ENT107 | 3 |
| Digital Tools for Business Planning | ICT108 | 3 |
| Business Mathematics | MTH109 | 3 |
| Macroeconomics for Managers | ECO110 | 3 |
🎓 Year 2: Strategic and Financial Foundations
Year 2: Strategic and Financial Foundations
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Strategic Management Concepts | MGT201 | 3 |
| Managerial Accounting | ACC202 | 3 |
| Marketing Research and Analytics | MKT203 | 3 |
| Business Law and Ethics | LAW204 | 3 |
| Data-Driven Decision Making | DAT205 | 3 |
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Operations and Supply Chain Planning | OPS206 | 3 |
| Corporate Finance | FIN207 | 3 |
| Organizational Behavior | HRM208 | 3 |
| Innovation Management | INN209 | 3 |
| Quantitative Business Analysis | QBA210 | 3 |
🎓 Year 3:Business Strategy and Growth
Year 3: Business Strategy and Growth
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Strategic Business Analysis | SBA301 | 3 |
| Project Management | PMT302 | 3 |
| Advanced Financial Planning | FIN303 | 3 |
| Global Business Environment | INT304 | 3 |
| Human Resource Planning & Development | HRM305 | 3 |
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Corporate Strategy and Leadership | STR306 | 3 |
| Business Risk and Crisis Management | RKM307 | 3 |
| Investment and Portfolio Management | FIN308 | 3 |
| Market Forecasting & Analysis | MKT309 | 3 |
| Research Methods in Business | RES310 | 3 |
🎓 Year 4: Strategic Execution and Capstone
Year 4: Strategic Execution and Capstone
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Strategic Business Simulation | BPS401 | 3 |
| Entrepreneurial Finance | FIN402 | 3 |
| Change and Innovation Strategy | INN403 | 3 |
| Corporate Governance and Ethics | ETH404 | 3 |
| Digital Business Strategy | DBS405 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Strategic Planning and Implementation | SPI406 | 3 |
| Business Consultancy Project | BCP407 | 3 |
| Leadership and Organizational Change | LDR408 | 3 |
| Global Strategic Management | GSM409 | 3 |
| Capstone Project in Business Planning | CSP410 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 4: 30
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.