Business Model Design
Master of Science (MSc) – Entrepreneurship & Innovation
Degree: Master of Business Administration (MBA) – Business Model Design
Duration: 2 years (4 semesters)
Total Credits: 120 (approximately 60-66 credits per semester, depending on the program)
You will gain the strategic insight and design expertise needed to create, evaluate, and implement innovative business models that drive growth preparing you to lead, adapt, and make a meaningful impact in the fast-evolving world of entrepreneurship and business model innovation
- 2 Years / Onsite
- September, February
Overview
The MSc in Entrepreneurship & Innovation: Business Model Design equips students with the strategic insight, analytical skills, and practical knowledge required to develop, evaluate, and implement innovative business models. The program integrates entrepreneurship, innovation strategy, and organizational design to prepare future leaders who can create value, drive growth, and transform ideas into sustainable ventures.
Students learn to analyze markets, design scalable business models, evaluate financial viability, and implement strategies that foster organizational success. By graduation, they will be ready to lead business model innovation and guide startups and established companies toward sustainable competitive advantage.
Career Opportunities
Graduates with an MSc in Business Model Design can pursue careers as innovation strategists, business development managers, startup consultants, venture analysts, or project leaders in startups, corporations, and incubators. Many also work in accelerators or venture capital firms to support emerging businesses and drive organizational transformation.
Program Learning Outcomes
Gain a comprehensive understanding of business model design, entrepreneurial strategy, and value creation.
Apply analytical tools to assess market opportunities, financial viability, and growth potential.
Design innovative business models that align with organizational goals and market needs.
Develop leadership, collaboration, and decision-making skills to manage innovation teams and projects.
Understand ethical, legal, and regulatory frameworks influencing business model innovation.
Programme
🎓 Year 1: Foundations of Business Model Design
Year 1: Foundations of Business Model Design
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Principles of Business Model Design | BMD101 | 3 |
| Customer-Centric Innovation & Value Proposition | BMD102 | 3 |
| Design Thinking & Creative Problem Solving | BMD103 | 3 |
| Business Model Innovation & Strategy | BMD104 | 3 |
| Startup Finance & Funding Models | BMD105 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Business Model Testing & Validation | BMD201 | 3 |
| Digital & Technology-Driven Business Models | BMD202 | 3 |
| Strategic Growth & Scaling Business Models | BMD203 | 3 |
| Business Model Metrics & Performance Management | BMD204 | 3 |
| Capstone: Business Model Design Project | BMD205 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 1: 30
🎓 Year 2: Advanced Business Model Design
Year 2: Advanced Business Model Design
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Advanced Business Model Innovation | BMD301 | 3 |
| Value Network & Ecosystem Design | BMD302 | 3 |
| Strategic Partnerships & Business Model Alignment | BMD303 | 3 |
| Digital & Technology-Driven Business Models | BMD304 | 3 |
| Entrepreneurial Leadership & Strategic Thinking | BMD305 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Sustainable Business Models & Social Impact | BMD401 | 3 |
| Business Model Metrics & Performance Evaluation | BMD402 | 3 |
| Innovation & Business Model Scaling | BMD403 | 3 |
| Global Business Models & Market Expansion | BMD404 | 3 |
| Capstone: Business Model Design Project | BMD405 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 2: 30
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.