Business Intelligence & AI
Master of Science (MSc) – Business Analytics: Business Intelligence & AI
Degree: Master of Science (MSc) – Business Analytics: Business Intelligence & AI
Duration: 2 years (4 semesters)
Total Credits: 60 (approximately 60-66 credits per semester, depending on the program)
You will develop the strategic insight and entrepreneurial expertise needed to identify opportunities, design sustainable business models, and implement socially responsible strategies that drive impact and growth preparing you to lead, adapt, and make a meaningful difference in the evolving world of sustainable and social entrepreneurship.
- 2 Years / Onsite
- September, February
Overview
The MSc in Business Analytics: Business Intelligence & AI equips students with the strategic, analytical, and technical expertise required to harness business intelligence and artificial intelligence for data-driven decision-making. The program integrates AI technologies, predictive analytics, and business strategy to prepare future leaders who can transform complex data into actionable insights that drive innovation and competitive advantage.
Students learn to implement AI-driven solutions, analyze large datasets, design predictive models, and develop strategies that optimize business performance. By graduation, they will be ready to leverage advanced analytics and AI tools to support organizational decision-making and drive sustainable growth
Career Opportunities
Graduates with an MSc in Business Analytics: Business Intelligence & AI can pursue careers as AI analysts, business intelligence consultants, data scientists, analytics managers, or strategy consultants in corporations, startups, and technology firms. Many also work in AI-driven innovation hubs, research centers, or as project leaders managing data and analytics initiatives to drive organizational growth.
Program Learning Outcomes
Develop a deep understanding of business intelligence, AI, and machine learning applications for business.
Apply analytical and AI tools to interpret data, identify trends, and inform strategic decisions.
Design AI-driven strategies that enhance operational efficiency, innovation, and market responsiveness.
Build leadership and communication skills to implement data-driven insights across teams and stakeholders.
Understand ethical, legal, and regulatory frameworks governing AI, data use, and business intelligence.
Programme
🎓 Year 1: Foundations of Business Intelligence & AI
Year 1: Foundations of Business Intelligence & AI
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Introduction to Business Analytics | BAI101 | 3 |
| Data Management & Warehousing | BAI102 | 3 |
| Statistics & Quantitative Analysis | BAI103 | 3 |
| Data Visualization & Dashboarding | BAI104 | 3 |
| Business Analytics Tools & Software | BAI105 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Artificial Intelligence for Business Analytics | BAI201 | 3 |
| Machine Learning & Predictive Analytics | BAI202 | 3 |
| Big Data Analytics & Cloud Computing | BAI203 | 3 |
| Decision Support Systems & Optimization | BAI204 | 3 |
| Capstone: Business Intelligence & AI Project | BAI205 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 1: 30
🎓 Year 2: Advanced Business Intelligence & A
Year 2: Advanced Business Intelligence & AI
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Advanced Predictive & Prescriptive Analytics | BAI301 | 3 |
| AI-Driven Decision Making & Automation | BAI302 | 3 |
| Business Analytics Strategy & Management | BAI303 | 3 |
| Natural Language Processing & AI Applications | BAI304 | 3 |
| Ethics & Governance in AI | BAI305 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Advanced Data Mining & AI Techniques | BAI401 | 3 |
| Big Data Analytics for Business Intelligence | BAI402 | 3 |
| AI-Enabled Business Process Optimization | BAI403 | 3 |
| Decision Analytics Capstone Preparation | BAI404 | 3 |
| Capstone: Business Intelligence & AI Project | BAI405 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 2: 30
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.