Business Analytics
MSc - Digital Transformation
Degree: Master of Science (MSc) MSc – Digital Transformation : Business Analytics
Duration: 2 years (4 semesters)
Total Credits: 60 (approximately 60-66 credits per semester, depending on the program)
You will develop the strategic insight and analytical expertise needed to identify digital opportunities, design data-driven business models, and implement technology-enabled strategies that drive growth and innovation preparing you to lead, adapt, and make a meaningful impact in the rapidly evolving world of digital business and analytics.
- 2 Years / Onsite
- September, February
Overview
The MSc in Digital Transformation: Business Analytics equips students with the analytical expertise, technological proficiency, and strategic insight required to leverage data for digital business transformation. The program combines business analytics, data-driven decision-making, and digital strategy to prepare students to identify opportunities, optimize operations, and enhance performance in a data-driven digital environment.
Students learn to collect, analyze, and interpret complex datasets, develop actionable insights, and implement analytics-driven strategies that support organizational growth. By graduation, they will be prepared to drive digital initiatives and make informed decisions that improve efficiency, competitiveness, and innovation.
Career Opportunities
Graduates can pursue careers as business analysts, data analytics managers, digital transformation consultants, data-driven strategy specialists, or analytics project leads. They may also work with startups, technology companies, or corporate innovation teams to implement data-centric solutions, optimize processes, and support digital growth strategies.
Program Learning Outcomes
Apply business analytics tools and techniques to analyze large and complex datasets.
Use data-driven insights to support strategic digital transformation initiatives.
Design and implement analytics-driven solutions that optimize business processes and performance.
Lead projects that integrate data, technology, and organizational strategy.
Understand ethical, regulatory, and governance considerations in the use of data for business decision-making.
Programme
🎓 Year 1: Foundations of Digital Transformation & Business Analytics
Year 1: Foundations of Digital Transformation & Business Analytics
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Introduction to Digital Transformation | DTB101 | 3 |
| Fundamentals of Business Analytics | DTB102 | 3 |
| Data Management & Digital Platforms | DTB103 | 3 |
| Business Intelligence Tools | DTB104 | 3 |
| Programming for Analytics (Python & SQL) | DTB105 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Digital Transformation Strategy | DTB201 | 3 |
| Advanced Business Analytics Techniques | DTB202 | 3 |
| AI & Machine Learning for Digital Business | DTB203 | 3 |
| Digital Customer Analytics & Insights | DTB204 | 3 |
| Capstone Project: Analytics Implementation | DTB205 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 1: 30
🎓 Year 2: Advanced Digital Transformation & Capstone
Year 2: Advanced Digital Transformation & Capstone
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Enterprise Digital Transformation Systems | DTB301 | 3 |
| Analytics Consulting & Strategy | DTB302 | 3 |
| AI & Emerging Tech in Digital Transformation | DTB303 | 3 |
| Ethics & Governance in Digital Transformation | DTB304 | 3 |
| Capstone Project: Digital Transformation Implementation | DTB305 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Advanced Digital Transformation Case Studies | DTB401 | 3 |
| Enterprise Analytics & Digital Systems Integration | DTB402 | 3 |
| Innovation & Emerging Technologies in Business | DTB403 | 3 |
| Strategy Implementation & Governance | DTB404 | 3 |
| Capstone Project Completion & Presentation | DTB405 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 2: 30
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.