Digital Marketing
Bachelor of Business Administration (BBA) – Digital Marketing
Degree: Bachelor of Business Administration (BBA) – Digital Marketing
Major: Digital Marketing
Duration: 4 years (8 semesters)
Total Credits: 120 (approx. 33 credits per semester)
You’ll build the cultural awareness and analytical skills needed to understand and create impactful digital content across diverse markets preparing you to innovate, communicate effectively, and make a meaningful impact in the ever-evolving world of digital marketing.
- 4 Years / Onsite
- Intakes: September, February
Overview
Digital Marketing explores how brands, products, and ideas are promoted through online platforms and digital technologies. At EIBI University, we examine the many ways that digital strategies can influence and sometimes manipulate consumer behavior, shape global markets, set trends, and redefine how societies connect in the digital age.
One day in class, your professor might showcase a viral online campaign from a leading brand. You and your classmates analyze, critique, and discuss that campaign from different perspectives, such as audience engagement, content strategy, data insights, ethical implications, and digital impact. Then you create your own online marketing strategy in response.
Career Opportunities
our graduates work and intern in a wide range of roles across dynamic fields digital strategy, social media management, content creation, SEO and analytics, online advertising, e-commerce, brand management, influencer marketing, and technology. Some graduates go on to launch their own digital ventures, while others pursue advanced studies in marketing, business analytics, communication, or related disciplines.
Program Learning Outcomes
Demonstrate an understanding of how digital marketing shapes consumer behavior, online culture, and business strategies in the global marketplace, and how organizations build and sustain their digital presence.
Be able to use a variety of analytical and creative tools to evaluate digital data, content strategies, advertising campaigns, and user engagement across social media, websites, and emerging digital platforms.
Demonstrate an understanding of the opportunities, challenges, and ethical considerations in the digital economy and be prepared to apply their knowledge to create responsible, data-driven, and innovative marketing solutions in a connected world.
Programme
🎓 Year 1 – Foundation Courses
Year 1: Foundation Courses
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Principles of Marketing | MKT101 | 3 |
| Introduction to Business | BUS102 | 3 |
| Microeconomics | ECO103 | 3 |
| Business Communication | COM104 | 3 |
| Quantitative Methods I | MTH105 | 3 |
| Academic Writing & Research | ENG106 | 3 |
Total Credits – Semester 1: 18
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Consumer Behavior | MKT107 | 3 |
| Macroeconomics | ECO108 | 3 |
| Principles of Accounting | ACC109 | 3 |
| Information Systems for Business | INF110 | 3 |
| Quantitative Methods II | MTH111 | 3 |
Total Credits – Semester 2: 15
Total Credits for Year 1: 33
🎓 Year 2 – Intermediate Digital Marketing
Year 2: Intermediate Digital Marketing & Analytics
Semester 3
| Course Title | Course Code | Credits |
|---|---|---|
| Marketing Research | MKT201 | 3 |
| Managerial Accounting | ACC202 | 3 |
| Organizational Behavior | MGT203 | 3 |
| Business Statistics | MTH204 | 3 |
| Digital Marketing Fundamentals | MKT205 | 3 |
Total Credits – Semester 3: 15
Semester 4
| Course Title | Course Code | Credits |
|---|---|---|
| Social Media Marketing | MKT206 | 3 |
| E-Commerce Strategies | MKT207 | 3 |
| Business Law & Ethics | LAW208 | 3 |
| Marketing Analytics & Data Visualization | MKT209 | 3 |
| Elective Course | ELE210 | 3 |
Total Credits – Semester 4: 15
Total Credits for Year 2: 30
🎓 Year 3 – Advanced Digital Marketing
Year 3: Advanced Digital Marketing & Strategy
Semester 5
| Course Title | Course Code | Credits |
|---|---|---|
| Digital Advertising & Campaign Management | MKT301 | 3 |
| Brand Management | MKT302 | 3 |
| Business Finance | FIN303 | 3 |
| Global Business Environment | BUS304 | 3 |
| Marketing Project Management | MKT305 | 3 |
Total Credits – Semester 5: 15
Semester 6
| Course Title | Course Code | Credits |
|---|---|---|
| International Marketing | MKT306 | 3 |
| Cross-Cultural Communication | COM307 | 3 |
| Leadership & Management | MGT308 | 3 |
| Elective Course | ELE309 | 3 |
| Entrepreneurship & Innovation | ENT310 | 3 |
Total Credits – Semester 6: 15
Total Credits for Year 3: 30
🎓 Year 4 – Capstone & Professional Practice
Year 4: Capstone & Professional Practice
Semester 7
| Course Title | Course Code | Credits |
|---|---|---|
| Strategic Digital Marketing | MKT401 | 3 |
| Leadership & Corporate Strategy | BUS402 | 3 |
| Ethics & Corporate Social Responsibility | BUS403 | 3 |
| Digital Marketing Internship | INT404 | 3 |
Total Credits – Semester 7: 12
Semester 8
| Course Title | Course Code | Credits |
|---|---|---|
| Capstone Project in Digital Marketing | MKT405 | 6 |
| Advanced Global Marketing Trends | MKT406 | 3 |
| Negotiation & International Business Relations | BUS407 | 3 |
Total Credits – Semester 8: 12
Total Credits for Year 4: 24
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.