Analytics for Digital Business
Master of Science (MSc) – Business Analytics
Degree: Master of Science (MSc) – Business Analytics: Analytics for Digital Business
Duration: 2 years (4 semesters)
Total Credits: 60 (approximately 60-66 credits per semester, depending on the program)
You will develop the analytical expertise and digital strategy mindset needed to interpret complex data, optimize digital business models, and implement data-driven initiatives that enhance performance preparing you to lead, innovate, and create meaningful impact in the fast-evolving world of digital business and analytics.
- 2 Years / Onsite
- September, February
Overview
The MSc in Business Analytics: Analytics for Digital Business provides students with the analytical expertise, technological understanding, and strategic mindset needed to navigate and lead in an increasingly digital marketplace. This program integrates data analytics, digital strategy, and business intelligence to prepare professionals who can analyze digital ecosystems, enhance customer experiences, optimize online operations, and drive innovation across digital platforms.
Students learn how to leverage data from digital sources, evaluate business performance online, manage digital transformation initiatives, and implement data-informed strategies that support sustainable growth. Upon completion, graduates will be equipped to help organizations compete, innovate, and thrive in the digital economy.
Career Opportunities
Graduates can pursue careers in digital strategy, business analytics, e-commerce analytics, digital transformation consulting, product management, and data-driven marketing. Many also go on to support startups, lead analytics initiatives for digital platforms, or work with innovation hubs and technology-driven organizations focused on digital growth.
Program Learning Outcomes
Develop a strong understanding of digital ecosystems, data-driven digital strategies, and online business models.
Apply analytical tools to interpret digital metrics, customer behavior, and operational performance.
Design data-informed strategies that optimize digital processes, enhance user experience, and drive business growth.
Build leadership and collaboration skills to manage digital transformation initiatives across teams and departments.
Understand the ethical, regulatory, and technological considerations that guide responsible data use in digital business environments.
Programme
🎓 Year 1: Foundations of Digital Business Analytics
Year 1: Foundations of Digital Business Analytics
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Introduction to Analytics for Digital Business | DBA101 | 3 |
| Data Management & Digital Platforms | DBA102 | 3 |
| Digital Business Strategy & KPIs | DBA103 | 3 |
| Introduction to Business Intelligence Tools | DBA104 | 3 |
| Programming for Digital Analytics (Python & SQL) | DBA105 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Digital Customer Analytics & Experience | DBA201 | 3 |
| E-commerce & Web Analytics | DBA202 | 3 |
| Social Media Analytics & Insights | DBA203 | 3 |
| Digital Marketing Analytics | DBA204 | 3 |
| Business Applications of Digital Analytics | DBA205 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 1: 30
🎓Year 2: Advanced Digital Business Analytics & Capstone
Year 2: Advanced Digital Business Analytics & Capstone
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Advanced Digital Analytics Techniques | DBA301 | 3 |
| AI & Machine Learning for Digital Business | DBA302 | 3 |
| Predictive Modeling for Digital Strategy | DBA303 | 3 |
| Digital Business Analytics Projects | DBA304 | 3 |
| Capstone Project: Digital Analytics Implementation | DBA305 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Analytics Consulting & Strategy Implementation | DBA401 | 3 |
| Enterprise Digital Analytics Systems | DBA402 | 3 |
| Ethics & Governance in Digital Analytics | DBA403 | 3 |
| Digital Analytics Industry Case Studies | DBA404 | 3 |
| Capstone Project Completion & Presentation | DBA405 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 2: 30
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.