Analytics for Digital Business
Bachelor of Business Administration (BBA) – Analytics for Digital Business
Degree: Bachelor of Business Administration (BBA) – Analytics for Digital Business
Major: Digital Business Analytics and Strategic Finance
Duration: 4 years (8 semesters)
Total Credits: 120 (around 33 credits per semester)
You will build the financial insight and strategic thinking needed to evaluate digital business opportunities, create effective funding models, and develop innovative financial strategies that drive growth, preparing you to lead, adapt, and make a significant impact in the fast-evolving world of digital business and entrepreneurial investment.
- 4 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
At EIBI University, the BBA in Analytics for Digital Business provides students with the financial knowledge, strategic thinking, and analytical skills needed to grow and support digital ventures. The program combines digital business strategy, data-driven decision-making, and investment principles to prepare future leaders who understand both the investor’s perspective and the entrepreneur’s journey.
Students learn to evaluate digital business models, analyze performance metrics, manage risks, and design funding strategies that drive innovation and growth. By graduation, they will be prepared to make informed decisions and contribute to the success of startups, scale-ups, and digital enterprises.
Career Opportunities
Graduates can pursue careers in digital venture capital, fintech, investment management, financial consulting, corporate strategy, and entrepreneurship. Many also go on to launch or support digital startups, manage data-driven investment portfolios, or collaborate with innovation hubs and business incubators focused on emerging digital ventures.
Program Learning Outcomes
Gain a comprehensive understanding of digital venture funding, startup financing, and data-driven investment decision-making.
Apply financial and analytical tools to evaluate the viability and growth potential of digital business models.
Develop strategic funding plans that balance innovation, risk, and return for both emerging and established digital ventures.
Build leadership and negotiation skills to manage investor relationships and financial collaborations.
Learn the ethical and regulatory principles that guide digital business financing and encourage responsible investment practices.
Programme
🎓 Year 1: Foundations of Digital Analytics
Year 1: Foundations of Digital Analytics
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Introduction to Digital Business Analytics | DBA101 | 3 |
| Principles of Management | MGT102 | 3 |
| Business Communication | COM103 | 3 |
| Microeconomics for Business | ECO104 | 3 |
| Introduction to Marketing | MKT105 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Fundamentals of Accounting & Finance | ACC106 | 3 |
| Entrepreneurship & Innovation | ENT107 | 3 |
| Digital Tools for Analytics | ICT108 | 3 |
| Business Mathematics & Statistics | MTH109 | 3 |
| Macroeconomics for Managers | ECO110 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 1: 30
🎓 Year 2: Core Digital Analytics & Finance
Year 2: Core Digital Analytics & Finance
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Corporate Finance Fundamentals | FIN201 | 3 |
| Data Analytics for Business | ICT202 | 3 |
| Marketing Analytics | MKT203 | 3 |
| Financial Modelling & Analytics | FIN204 | 3 |
| Entrepreneurial Mindset | ENT205 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Digital Business Law & Ethics | LAW206 | 3 |
| E-Commerce & Digital Platforms | DB207 | 3 |
| Business Process Analytics | ICT208 | 3 |
| Decision Making & Business Analytics | ICT209 | 3 |
| Macroeconomics for Digital Markets | ECO210 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 2: 30
🎓Year 3: Advanced Analytics & Strategic Finance
Year 3: Advanced Analytics & Strategic Finance
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Financial Analytics & Modelling | FIN301 | 3 |
| Big Data Analytics | ICT302 | 3 |
| Investment Strategy & Portfolio Management | FIN303 | 3 |
| Predictive Analytics & Machine Learning | ICT304 | 3 |
| Entrepreneurial Finance & Analytics | ENT305 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Business Intelligence & Reporting | ICT306 | 3 |
| Risk Management & Financial Analytics | FIN307 | 3 |
| Marketing & Consumer Analytics | MKT308 | 3 |
| Digital Strategy Simulation | SIM309 | 3 |
| Business Analytics Capstone I | CAP310 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 3: 30
🎓 Year 4: Capstone & Strategic Digital Leadership
Year 4: Capstone & Strategic Digital Leadership
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Digital Transformation & Strategy | DB401 | 3 |
| Leadership & Digital Decision Making | MGT402 | 3 |
| Advanced Financial Analytics | FIN403 | 3 |
| Digital Business Strategy Simulation | SIM404 | 3 |
| Capstone Project I | CAP405 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Capstone Project II | CAP406 | 3 |
| Emerging Technologies & Digital Innovation | DB407 | 3 |
| Strategic E-Business Management | DB408 | 3 |
| Digital Business Consulting & Analytics | CONS409 | 3 |
| Strategic Digital Leadership Simulation | SIM410 | 3 |
Total Credits – Semester 2: 15
Total Credits – Year 4: 30
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.