International Marketing
Bachelor of Business Administration (BBA) International Marketing
Degree: Bachelor of Business Administration (BBA)
Major: International Marketing
Duration: 4 years (8 semesters)
Total Credits: 114 (approx. 33 credits per semester)
You’ll develop the cultural awareness and critical thinking skills essential for analyzing global markets, crafting effective marketing strategies, and producing persuasive communication across diverse platforms equipping you to make an impact in international marketing and beyond
- 4 Years / Onsite
- Intakes: September, February
Overview
International Marketing examines how products, services, and brands are promoted across cultures and borders. At EIBI University, we explore the many ways that marketing strategies can influence and sometimes mislead consumers, shape markets, drive trends, and impact societies around the world.
One day in class, your professor might present an advertising campaign from a global brand. You and your classmates analyze, critique, and discuss that campaign from different angles, such as its target audience, messaging strategy, visual and verbal elements, ethical implications, and cultural relevance. Then you design your own marketing campaign in response
Career Opportunities
Our graduates work and intern in a wide variety of roles across diverse fields international marketing, global brand management, advertising, social media strategy, market research, public relations, e-commerce, event management, consulting, and technology. Some graduates launch their own businesses, while others pursue advanced studies in marketing, business administration, international business, communications, or related fields.
Program Learning Outcomes
Demonstrate an understanding of how international marketing shapes consumer behavior, cultural trends, global business practices, and the ways companies position themselves in local and global markets.
Be able to use a variety of analytical and strategic tools to examine market data, branding strategies, advertising campaigns, and cross-cultural communications that influence business decisions in both domestic and international contexts.
Demonstrate an understanding of the opportunities, challenges, and ethical considerations in global marketing and be prepared to apply their knowledge to promote responsible, innovative, and impactful marketing practices worldwide.
Programme
🎓 Year 1 – Foundation Courses
Year 1: Foundation Courses
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Principles of Marketing | MKT101 | 3 |
| Introduction to Business | BUS102 | 3 |
| Microeconomics | ECO103 | 3 |
| Business Communication | COM104 | 3 |
| Quantitative Methods I | MTH105 | 3 |
| Academic Writing & Research | ENG106 | 3 |
Total Credits – Semester 1: 18
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Consumer Behavior | MKT107 | 3 |
| Macroeconomics | ECO108 | 3 |
| Principles of Accounting | ACC109 | 3 |
| Information Systems for Business | INF110 | 3 |
| Quantitative Methods II | MTH111 | 3 |
Total Credits – Semester 2: 15
Total Credits for Year 1: 33
🎓 Year 2: Intermediate Studies
Year 2: Intermediate Studies
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Marketing Research | MKT201 | 3 |
| Financial Accounting | ACC202 | 3 |
| Organizational Behavior | MGT203 | 3 |
| Business Statistics | MTH204 | 3 |
| Global Business Environment | BUS205 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| International Marketing | MKT206 | 3 |
| Managerial Accounting | ACC207 | 3 |
| Business Law & Ethics | LAW208 | 3 |
| Operations Management | OPS209 | 3 |
| Business Analytics | BAN210 | 3 |
Total Credits – Semester 2: 15
Total Credits for Year 2: 30
🎓 Year 3: Advanced Studies
Year 3: Advanced Studies
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| Strategic Marketing | MKT301 | 3 |
| Corporate Finance | FIN302 | 3 |
| Cross-Cultural Management | MGT303 | 3 |
| Research Methods in Business | RES304 | 3 |
| Digital Marketing Strategies | MKT305 | 3 |
Total Credits – Semester 1: 15
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Brand Management | MKT306 | 3 |
| Strategic Management | MGT307 | 3 |
| Elective: Marketing Analytics or E-Commerce | ELE308 | 3 |
| Entrepreneurship & Innovation | ENT309 | 3 |
Total Credits – Semester 2: 12
Total Credits for Year 3: 27
🎓 Year 4: Capstone & Professional Practice
Year 4: Capstone & Professional Practice
Semester 1
| Course Title | Course Code | Credits |
|---|---|---|
| International Business Strategy | BUS401 | 3 |
| Leadership & Change Management | MGT402 | 3 |
| Marketing Consulting Project | MKT403 | 3 |
| Corporate Social Responsibility | CSR404 | 3 |
Total Credits – Semester 1: 12
Semester 2
| Course Title | Course Code | Credits |
|---|---|---|
| Final Research Project (Thesis) | RES405 | 6 |
| Internship / Work Placement | INT406 | 6 |
Total Credits – Semester 2: 12
Total Credits for Year 4: 24
Contact us
Zernike Science Park, Zernikeplein 1,9747
AS Groningen, Netherlands
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.